1st Place: NC3C 2020 – Best Single Social Media Post
Tatted Cops
Brief: The Salisbury Police Department updated its policy to open up recruitment for tatted cops and needs to increase awareness.
Solution: Led a photography shoot with officers to highlight their tattoos and post to Facebook. Post was extremely successful, inciting positive news coverage for the department.
242,333
Reach
95,139
Engagement
Women’s History Month
Brief: Highlight the diversity of women employees in the City of Salisbury.
Solution: Led multiple photography shoots with the female employees in several City departments. Designed a minimal graphic frame to tie the photos together. Reach was limited but engagement was very high.
307
Reach
233
Engagement
2nd Place: NC3C 2020 – Best USE OF HUMOR
Jake “The Steak”
Brief: Humor is how we connect. Many people enjoy a good, public joke on April Fool’s Day.
Solution: Designed a cartoon mascot, playing on the city’s name in relation to the famous Salisbury Steak meal. Residents had mixed emotions – some thought the reveal was real and were unsettled, while others received the joke as intended and loved it.
12,973
Reach
14,362
Engagement
COmments:
“Oh this has got to be an April Fool. Good job guys”
“Where’s the gravy?”
“Mushroom feet! Great way to make me smile today, Salisbury”
“It’s very refreshing to have a city with a sense of humor”
Be The Difference
Brief: Recruitment efforts are a continual challenge and each of the diverse City departments needs stand out social media ads to attract quality applicants.
Solution: Managed photography shoots for multiple departments, then created recruitment graphics with small customizations for each department, featuring employees “on the job” smiling and looking into camera.
The year-long recruitment campaign was successful with applicant numbers more than doubled in a 12 month time frame.
