EvENT ANALYTICS
Cheerwine Festival Analytics
Brief: The 2024 Cheerwine Festival had record-breaking attendance, even though the event had to close early due to severe weather. As part of the event’s debrief process, each City of Salisbury department reports on their event responsibilities.
Solution: The Communications department provided a visually appealing report that captured the successful communications campaign prior and during the event, including social media and website data. The report also captures the crisis communications implemented when the festival had to close early due to severe weather. City staff and representatives from Cheerwine’s marketing team are impressed by the presentation and use the provided analytics to better prepare for next year’s festival.
Conference presentation
NC3C Conference: Digital Accessibility
Brief: The NC3c 2024 Conference invited Fern Blair to present on Digital Accessibility, with a focus on local government.
Solution: With over a decade of experience in local government and seventeen years of experience in the communications field, Fern presented digital accessibility challenges from a perspective that crosses multi disciplines in a way that spoke to the conference’s audience. This presentation receives the highest approval score from the conference attendee survey, and Fern is invited to attend the next year’s conference as a return speaker.
WEBSITE PITCH
DSI Website Rebuild
Brief: The staff of Downtown Salisbury, Inc. (DSI) have requested a website rebuild. After several rounds of consultation, the design is ready to be pitched to the DSI board for review and approval.
Solution: A combination of analytics, wireframes and animated sketches are combined into a dynamic presentation to pitch the new website rebuild and the new DSI branding elements. The pitch to the DSI board goes well and website rebuild is approved.